CX Innovators Podcast

Between the Flags lifestyle brand leader shares CX strategy

In this latest episode of the CX Innovators podcast, produced by Networld Media Group, Briony Oayda, managing director of Bondi Active and Between the Flags, talks with RetailCustomerExperience.com editor Judy Mottl about deploying the tutch digital platform to foster an enhanced customer experience.

Image: Willie Lawless/Networld Media Group

July 31, 2024

In the latest episode of the CX Innovators podcast, Briony Oayda, managing director at Bondi Active and Between the Flags, shares insight with RetailCustomerExperience.com editor Judy Mottl on how the Australia-based lifestyle franchise overcame a big obstacle – providing customers with insight on over 45 different product styles within a small retail footprint.

The technology solution, from tutch, a digital platform, offers customers recommendations and provides customer insight to the brand. Between the Flags has three locations surrounding world-famous Bondi Beach and is a go-to destination for locals and tourists.