Self-Service

Zyler recognized for AI-fueled virtual try-on tech

Zyler Virtual Try-On, an AI virtual try-on technology by Anthropics Technology, has won "Virtual Fitting Room Innovation of the Year" at the 2024 RetailTech Breakthrough Awards.

Image: Adobe Stock

May 10, 2024

Zyler Virtual Try-On, an AI virtual try-on technology by Anthropics Technology, has won "Virtual Fitting Room Innovation of the Year" at the 2024 RetailTech Breakthrough Awards, according to a press release.

With clients including John Lewis Fashion Rental, Moss, and Larusmiani, Zyler Virtual Try-On allows customers in brick-and-mortar shops to try on clothing virtually without the need for physical clothing items or fitting rooms.

"We are honored to receive this prestigious award," Alexander Berend, CEO of Anthropics Technology, said in the release. "Zyler Virtual Try-On represents our commitment to pushing the boundaries of technology to create innovative solutions that improve fashion retail experience and customer journey."