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Wix releases AI customer engagement feature

Wix, a SaaS website building platform, has introduced AI Site-Chat, a tool that allows businesses to leverage AI-powered virtual agent technology for customer engagement.

Image: Wix

December 13, 2024

Wix, an SaaS website building platform, has introduced AI Site-Chat, a tool that allows businesses to leverage AI-powered virtual agent technology for customer engagement.

According to a press release on the launch, the tool allows customer engagement, including question answering and information finding, 24/7.

"Our latest AI feature, the native AI Site-Chat, provides SMBs an enterprise-level tool to assist how they interact with their website visitors," Yaniv Ben Simon, head of product for AI Site-Chat at Wix, said in the release. "Businesses can seamlessly use this feature to deliver real-time, conversational customer service, sales, and support in one place, and ultimately see reduced friction, increased engagement, and improved conversions. With many more features on the horizon, we're setting a new standard for online business interactions and success."





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