Software

VEON launches AI-powered digital lifestyle app Ryze in Bangladesh

VEON, a global digital operator, has launched an AI-powered digital lifestyle app called Ryze targeting young users in Bangladesh.

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November 11, 2024

VEON, a global digital operator, has launched an AI-powered digital lifestyle app called Ryze targeting young users in Bangladesh, according to a press release.

Ryze was launched by Bangalink, a VEON subsidiary operating in Bangladesh, where nearly half the population is younger than 25.

The app offers skill development, personalized entertainment and tailored loyalty and rewards packages.

"Ryze exemplifies our commitment to empowering the youthful communities we serve through seamless digital solutions that meet the unique needs of the next generation," Erik Aas, CEO at Banglalink, said in the release. "By integrating AI-driven features, RYZE delivers a comprehensive lifestyle experience from skill development to entertainment ensuring it resonates with the digital-first generation. At Banglalink we are proud to continually champion digital inclusion and provide the foundations for dynamic, digital led economic growth."