News

UK department store launches virtual try-on

Provided by Zyler.

July 27, 2023

John Lewis Fashion Rental, a U.K.-based department store chain, has partnered with tech firm Zyler and rental specialist Hurr to adopt the Zyler AI-powered virtual try-on platform, according to a press release.

The platform, which is also available for digital signage in brick and mortar locations, will debut on the store's clothing rental website.

By uploading a headshot and sizing information, customers can see how various garments will look on the website.