Self-Service

Tomra taps Shift4 digital payment for waste recycling machines

Image: Shift4

December 12, 2023

Tomra, a provider of waste collection and sorting equipment, will deploy Shift4's payment technology to enable consumers to exchange reusable materials for a monetary reward at Tomra waste recycling machines, according to a press release.

The partnership introduces a fully digital payment process for Tomra's reverse vending machines, with Shift4 will acting as the acquirer and point-of-sale gateway provider.

Tomra's reverse vending recycling machines will be equipped with a fully integrated tap-on-card payment solution to eliminate the use of paper coupons and optimize the reuse process for consumers.

Once a consumer has returned their empty reusable container to one of Tomra's collection points, they will be able to tap their credit or debit card and instantly receive the money directly into their bank account.

The alliance supports the European Union's Emissions Trading System regulation in reducing CO2 emissions.

The current system in Europe requires multiple steps and employs paper coupons that must be redeemed for money at kiosks — a process that is cumbersome for consumers as well as conducive to paper waste. This partnership will help to reduce paper waste and transform the way consumers engage with reusable materials.