Robotics

Theisen’s Home Farm Auto deploys Tally to drive enhanced in-store experience

Photo courtesy of Simbe

April 29, 2025

Theisen's Home Farm Auto is deploying Tally, Simbe's advanced shelf-scanning inventory robot, to locations in Dubuque and Dyersville, in Iowa and in Jefferson, Wisconsin.

Tally utilizes AI and computer vision to scan Theisen's stores multiple times a day. The insights are then processed in real-time and translated over to the Simbe platform, enabling associates to take action quickly when a product is out of stock, mispriced etc., according to a press release.

"We are committed to delivering the highest quality shopping experience for our valued customers, and Tally is a powerful tool for taking that to the next level," Steve Jensen, chief merchandising and marketing officer at Theisen's, said in the release. "Bringing Tally to our Dubuque, Dyersville, and Jefferson locations is an exciting step forward. This technology makes daily tasks more efficient, so our teams can focus on what matters most — taking care of customers."

Tally makes subtle noises to avoid surprising or startling anyone as it scans shelves. If Tally meets a customer in the aisle, it will pause to allow them to finish their task, go around them or turn around and come back later so as not to interrupt shopping.

Family-owned and operated since 1927, Theisen's offers a wide range of products including farm and ranch supplies, pet food, home improvement essentials, and outdoor gear and has 24 locations across Iowa and Wisconsin.