Software

Place Exchange expands PerView measurement solution to Canada

Place Exchange, a SSP for programmatic OOH media, has expanded its PerView measurement solution to Canada.

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October 11, 2024

Place Exchange, an SSP for programmatic OOH media, has expanded its PerView measurement solution to Canada, according to a press release.

The PerView system provides up-to-date, deterministic reach, frequency, and hourly impression measurement for buyers and sellers of OOH media that can be applied across static and digital OOH displays, regardless of whether they are transacted programmatically on any SSP or sold directly.

The system has been adopted by nearly 200 OOH media owners in the U.S. to date.

"We built PerView to help put OOH measurement on a level playing field with other channels," Ari Buchalter, CEO at Place Exchange, said in the release. "Having seen the impact PerView has driven for many of our US partners, we are incredibly excited to make PerView available in Canada."

"As consumer traffic and behaviors fluctuate day to day, it's essential to provide advertisers accurate measurements to inform their planning and buying decisions," Nicolette Leonardis, president and co-founder at Vertical Impression, said in the release. "We chose PerView as our measurement partner due to their reputation as one of the industry's most trusted impression measurement services, and their ability to provide the most up-to-date and reliable measurement for our 6,000+ digital signage screens across the US and Canada."