Self-Service

OutSnapped debuts AI photo booth for avatars and more

Image provided by OutSnapped.

August 4, 2023

OutSnapped, a New York City-based physical and digital photo booth company, has launched its patent-pending photo booth technology using artificial intelligence to generate photos in real time, according to a press release.

The AI photo booth offers analytics and engagement tools for CMOs, event planners, retail pop-ups and more to create viral content.

With just a single photo of a person, AI can render hyper-realistic imagery of that person in any setting, creating an avatar that can do anything from riding a horse on a beach to addressing a boardroom.

The photo booth works both as a physical installation and on personal devices, inviting fans to cosplay as characters in a theater before the opening credits roll and instantly upload their digital avatars to studio websites or social media.

As part of a successful soft-launch in June 2023, OutSnapped partnered with personal finance company SoFi to demonstrate the tool's ability to combat bias in AI. SoFi worked with OutSnapped to capture images of women in a pop-up booth that were transformed into photos showing the women as financially successful.

To combat stereotypes, those images were then used to retrain AI to associate women with wealth.

"The new OutSnapped AI photo booth represents a tectonic shift that will forever change the way memories are recorded," Nicholas Rhodes, founder and CEO, said in the press release.