Self-Service

Olyns teams with Screenverse to provide advertising on plastics recycling machines

Image provided by Olyns.

August 28, 2023

Olyns, an AI-powered recycling solution and retail media network, has teamed with Screenverse Inc., an ad management company that specializes in maximizing revenue for digital screen owners, to provide advertising on plastics recycling machines, according to a press release. This partnership will enable media buyers to find and purchase ads on the Olyns media network in DMAs including the Bay Area, Los Angeles and Atlanta.

Olyns' recycling RVM Cubes function as a retail media network, providing advertisers with 55-inch HD video displays and consumers with container recycling.

Brands can engage with customers at the entrance of retailers and align with a sustainable media platform that is contributing to circularity in the plastics economy.

Through partnering with Screenverse, the Olyns inventory will be available on media platforms such as Vistar, Place Exchange, Hivestack and Broadsign Reach. Programmatic sales will occur through open direct, open exchange, and private marketplaces.