Software

Olyns recycling machines to feature advertising thanks to Wovenmedia, Vistar Media partnership

Wovenmedia, a retail media solutions provider, has partnered with Vistar Media, an OOH advertising technology provider, to provide advertising services using the Olyns recycling retail media network.

Image: Adobe Stock

May 23, 2024

Wovenmedia, a retail media solutions provider, has partnered with Vistar Media, an OOH advertising technology provider, to provide advertising services using the Olyns recycling retail media network, according to a press release.

Olyns runs a fleet of "Cubes," machines with built-in screens that allow convenient container recycling while providing digital signage content, such as advertising, in retail environments, with a focus on the entrance areas of retail chains.

Olyns leverages the RMN content management system by Wovenmedia — which has integrated with Vistar Media — in the Cube retail media network for content delivery.

"Wovenmedia has been an excellent partner of ours since 2021 and we're very excited to rollout this joint solution," Philip Stanger, co-founder and CEO at Olyns, said in the release. "The integration of Wovenmedia's robust, feature-rich CMS with Vistar's platform gives our network of recycling media Cubes access to the largest programmatic marketplace in our industry."

"It's been great working with Olyns as they continue to expand their recycling media network across multiple retail chains, making a significant impact on sustainability," Susie Opare-Abetia, founder and CEO of Wovenmedia, said in the release. "The integration of our CMS with Vistar Media's programmatic platform will accelerate brand adoption of this unique platform that is making a positive impact on our environment."

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