Hardware

MSolutions partners with Symco for North America distribution

MSolutions, a supplier of AV cabling, collaboration, extension and test devices, has partnered with Symco to provide North America distribution services.

May 13, 2024

MSolutions, a supplier of AV cabling, collaboration, extension and test devices, has partnered with Symco to provide North America distribution services, according to a press release.

As part of the deal, Symco will serve as MSolutions' regional manufacturer's representative, with a focus on development in the Eastern United States market, from West Virginia north through New England.

Symco services include sales, marketing and business development resources, and Symco will be able to provide unique support to MSolutions technology installations thanks to a handheld, modular test device for on-site verification, troubleshooting, and problem-resolution by installers.

"As a 50-year-old company with strong relationships through the region, Symco has attracted and retained a strong portfolio of AV and IT brands that cross the ecosystem," Lindsay Sobotka, marketing manager, Symco and Stirling Communications, said in the release. "Coupled with our personalized approach to customer service, we work directly with dealers and integrators to solve problems and help clients specify the right mix of technologies to meet their needs. MSolutions brings new value to our brand lineup and the customers we service through a dynamic range of extenders, test solutions, and other audio and video products that serve a variety of business verticals and use cases."

"This partnership represents the first step of new strategic growth imitative to amplify MSolutions' presence through North America, especially at a time when the technology infrastructure required to support corporate, education and government operations is rapidly changing," Eliran Toren, CEO at MSolutions, said in the release. "MSolutions is an engineering-minded company that develops problem-solving technology solutions that are priced for all budgets. We intend to rely on the expertise of our partners to execute the appropriate business strategies that are proven to work in their regions."