Self-Service

Innovative Technology intros biometric age verification

Image provided by iStock.

July 21, 2023

Innovative Technology has introduced a biometric solution, MyCheckr, that performs anonymous age estimation for retailers selling age restricted goods, according to a press release.

MyCheckr can also display targeted advertisements to customers to determine which advertisement the approaching customer is most likely to be interested in.

The edge solution comes with a screen and no personal data is ever stored. Processes are performed locally giving a more reliable output and faster response with no internet connection required.

"Any digital screen in shopping or travel hubs presents an opportunity to use this cutting-edge technology to facilitate advertising space that is affordable, adaptable and space-efficient," Dr. Andrew O'Brien, product manager for ITL's biometrics division, said in the press release. "We have also developed ICU Lite, a compact device that can be plugged into existing USB-enabled digital screens. Carrying out the same function as the MyCheckr, the ICU Lite can tailor advertising to the customer based on a person's perceived demographic."