Hardware

European EV charging provider Numbat taps Broadsign for DOOH advertising network

Image provided by Numbat GmbH.

March 29, 2023

Numbat GmbH, a Kempten, Germany-based technology company, has selected Broadsign to build, power and scale advertising capabilities for its network of sustainable, high-power electric vehicle charging stations, according to a press release.

Numbat will roll out 600 stations throughout 2023 equipped with two advertising displays leveraging the Broadsign platform to manage and streamline advertising operations across its network.

"Broadsign is a proven leader in both the programmatic and EV advertising technology spaces with a significant global footprint," Martin Schall, co-founder and managing director of Numbat GmbH, said in the press release.

Numbat began rolling out EV charging stations in the parking lots of supermarkets in Germany in January, each supporting up to 300 KW of charging power, enabling charges in about 15 to 20 minutes, equipped with two 75-inch displays and a battery storage that can store solar energy.

The network, which presently includes 20 units, is expected to reach 600 units in Germany by the end of 2023, and with planned expansion into hospital, health clinic, car dealership and gas station parking lots.

The company expects to have more than 1,200 units across Europe in 2024.