Self-Service

Colorado amphitheater installs aluminum cup recycling machine

Image: Adobe

October 26, 2023

Visitors to Red Rocks Amphitheatre in Morrison, Colorado will be able to recycle aluminum cups at a reverse vending machine provided by Ball Aluminum Cups, according to a press release.

Ball, a provider of sustainable aluminum beverage packaging, worked with lRVM provider Cycle, powered by Recycle Track Systems, to install the machine to increase recycling rates at Red Rocks and educate consumers about the benefits of using aluminum.

Guests can insert their Ball aluminum cup, aluminum can or aluminum bottle into the front of the machine, which then uses a conveyor belt to scan, crush and sort the aluminum packaging. Once the packaging is sorted, users will have the opportunity to scan a QR code to enter a chance to win Red Rocks merchandise.

At the end of the season, the RVM will be able to provide Red Rocks with metrics on the quantity, type and mass of aluminum recycled.

"The reverse vending machine is a fun way to engage Red Rocks fans in sustainability efforts," Brian Kitts, Red Rocks spokesman, said in the press release. "Our use of the Ball Aluminum Cup works best when fans understand the infinite recyclability of the cups and are partners in making that happen."