AI

Checkers & Rally's roll out Spanish drive-thru voice ordering

Provided

August 18, 2023

Checkers & Rally's Drive-in Restaurants have added Spanish drive-thru voice ordering with the help of Hi Auto, a voice AI ordering technology company, according to a press release.

The brands have been beta testing Spanish ordering at five drive-thrus.

"70% of Miami Dade's population are of Hispanic descent, so I congratulate the leadership of Checkers, Rally's and Hi Auto on being pioneers and leading the way for other companies to follow," Liliam M. Lopez, president and CEO of the non-profit South Florida Hispanic Chamber of Commerce, said in the press release. "It gives me such satisfaction to see that Checkers, Rally's and Hi Auto are implementing a policy that their drive thru employees speak Spanish. Thank you to their leadership team, and we look forward to working with them."

The bilingual feature enables drive-thru restaurants to accurately take spoken orders and inquiries for Spanish speaking customers in real-time, further enhancing the customer experience. The Hi Auto system automatically detects the language spoken by the customer and immediately responds in that language to carry out the ordering process.

"At Checkers & Rally's, we understand the importance of creating an inclusive environment and meeting our customers where they are," Minh Le, CIO at Checkers & Rally's, said in the press release. "With the addition of Hi Auto's Spanish translation capabilities to our AI voice ordering technology at the drive-thru, we're further enhancing guest interactions, increasing order efficiency and embracing our welcoming culture. We're excited to partner with Hi Auto as we continue to implement Spanish translation technology to our AI-powered drive-thrus nationwide."

Now adding Spanish to its extensively installed English drive-thru voice AI ordering, Hi Auto takes customers' orders, recognizes each item, offers additional upsell suggestions and sends the order to the restaurant's POS system. The company's AI technology understands complex menus, half-sentences, diverse accents and detailed requests as well as mid-order changes made by customers.

Checkers & Rally's operates more than 800 restaurants.