AI

Best Buy, Target among retailers leveraging AI for shoppers

Best Buy and Target are among the retailers leaning into AI to help holiday shoppers, as reported by the Star Tribune, using generative AI to help shoppers decide on gift ideas via text conversations in systems like Best Buy's Gift Finder and Target's Bullseye Gift Finder.

Image: Adobe Stock (generated with AI)

December 19, 2024

Best Buy and Target are among the retailers leaning into AI to help holiday shoppers, as reported by the Star Tribune, using generative AI to help shoppers decide on gift ideas via text conversations in systems like Best Buy's Gift Finder and Target's Bullseye Gift Finder.

The move comes as a range of retailers move to integrate AI into the shopping experience, a trend that includes Walmart and Amazon.

"Customers can have an interactive exchange to help guide them to the perfect gift they might not have even considered or knew that Best Buy offered," Corie Barry, CEO at Best Buy, said in an earnings call quoted by the report.

"Target set out to make it easy and fun to discover on-trend and affordable items, which led to the design of our Bullseye Gift Finder," Cara Sylvester, chief guest experience officer at Target, said in the report. "Guests are loving the time and money saved thanks to all the affordable options served up to them, and we'll continue to build on this technology well beyond the holiday season."