Assets
Asset Design Guide
Assets are white papers, case studies, infographics and other downloadable content you’ve created for the industry. These pieces are generally informational vs. promotional – in fact, the more informational they are the more downloads they’ll get!
Since everyone who downloads one of your assets or views one of your webinars is captured as a lead for you, it pays to produce content the industry wants.
Examples of assets:
 |  |  |  | |||
Special Publication | White Paper | Webinar | Infographic | |||
| Dining trends are constantly changing. How does a restaurant marketer go about the task of understanding those trends to know what their customers want? | When strategizing a point-of-purchase project, companies will not only need to establish the factors that will define a successful program, but will also need to be aware of the return on investment. | In an effort to cut costs over the past few years, restaurant execs have been trying to find ways to operate in smaller spaces. And that strategy is even more important today as leaders try to keep their businesses alive during mandated dining room closings triggered by COVID-19. | We recently conducted an Omni-Channel and Menu Management survey of enterprise restaurant operators with Fast Casual and QSR concepts. This infographic highlights the top 2020 priorities and focus areas reported.. |
View a live directory with many more examples of what other companies have produced.
Your checklist:
- Upload PDF files only – White papers and case studies should be saved as optimized PDFs, so they can be downloaded faster. If you need help with pdf's, learn more from Adobe here and here.
- Create a search-friendly title – Users will find them on our sites and in Google using common keywords.
- Short synopsis – Again, make it brief, descriptive and search-friendly – just one or two sentences describing why someone would want to read your document or view your webinar.
- Brief overview – Go into a little more detail than the synopsis. Make sure to include some data points, a list of topics and a summary of the kinds of must-have information included in your report.
- Cover/White paper image – We’ll create a cover for your document; or if you have your own image, you can upload it under the "Upload Creative" tab. The image should be a .png file (150 x 195 pixels).
