Since joining BCN in 2016 as Vice President of Marketing, Jeanne Duca has leveraged her years of expertise in brand management and channel marketing to elevate BCN’s brand presence and market influence. Her leadership has been recognized industry-wide, most recently, as one of 2024 Top 50 Women Leaders of Massachusetts. As CMO, she leads BCN’s marketing strategy, focusing on brand innovation, digital transformation, and delivering compelling experiences. Ms. Duca holds a B.S. in Advertising from the Newhouse School of Public Communications at Syracuse University.
by Jeanne Duca — Chief Marketing Officer, BCN
Retailers face a tricky balancing act: using technology to make life easier for customers while keeping the human connection that builds loyalty and trust.
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