Where does biometric identification stand today in self-service solutions? This is a topic a panel at the Self-Service Innovation Summit will cover in detail.
November 22, 2024 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
ATMs and kiosk vendors are continuously developing new security measures that can both improve safety and the overall customer experience. One such tool that has made waves is biometrics, using fingerprint or facial capture technology to identify a customer, whether that be to withdraw cash at an ATM, register for a loyalty program at a kiosk or some other task.
However, there are many privacy and legal concerns surrounding biometrics that may make customers less likely to utilize it. Where does biometric identification stand today in self-service solutions? This is a topic a panel at the Self-Service Innovation Summit will cover in detail. The summit will be held in Tampa, Florida from Dec. 9 to 11.
Lonnie Talbert, CEO of ATMIA and ASA will moderate the panel discussion with Justin Honeysuckle, co-founder and president of TendedBar, Mitchell Nolan, co-founder and partner of Vett3d and Rupen Philloura, division director, terminal operations, Miami-Dade Aviation Department.
When examining biometrics, it is critical that self-service operators meet consumer privacy laws when using the technology. The Federal Trade Commission has warned in the past of the dangers of consumer privacy being impacted by biometrics.
"In recent years, biometric surveillance has grown more sophisticated and pervasive, posing new threats to privacy and civil rights," said Samuel Levine, director of the FTC's Bureau of Consumer Protection said in a statement in 2023.
However, there are many benefits to biometrics as well. For one, it can remove a lot of barriers to accessing devices, such as inserting a card into an ATM, putting in the PIN and waiting for it to load. It can also ensure customers follow security protocols and prevent fraud.
"By uniquely tying actions or transactions to specific individuals based on their biometric data, organizations can better track and monitor user activity, which is especially crucial in sensitive environments such as financial institutions or government agencies. This can help deter fraudulent behavior and strengthen audit trails, contributing to overall risk management efforts," the identity Management Institute said in a post.
The institute also identified that breaches in data can cause a much greater threat to users than other data breaches.
"Unlike passwords or tokens, which can be changed or replaced if compromised, biometric characteristics such as fingerprints or facial features are immutable. If biometric data is stolen or breached, individuals may face long-term consequences, as they cannot simply reset their biometric identifiers," it stated.
During the panel, the panelists will discuss how to avoid these pitfalls, along with other ones and how to utilize biometrics effectively.
Talbert said that he believes the "ease of use and convenience" is the biggest benefit of biometrics while ensuring "accuracy and reliability" is key. He also stated he was excited to share "biometric opportunities in the ATM space" for attendees.
Click here to register for the Self-Service Innovation Summit. Use the code AMCEDIT20 for 20% off checkout. Registration ends on Dec. 6.